Authors at the Armouries is going to be an extravaganza of Indie and traditionally published authors in genres from romance, dark romance, children’s literature, paranormal and literary fiction, plus everything in between. We will demonstrate the power of “doing it for yourself” and how dramatically things have changed since I began publishing over ten years ago, when self-publishing was still frowned upon and taken very un-seriously. It’s now pretty normal for a self-published author to top the entire US Kindle Store. It’s no longer the traditional publishers i.e. the gatekeepers dictating who makes it to #1. It’s the readers who’ve begun to decide who makes it to the #1 top spot. This is in part down to social media which has made it possible for authors to reach readers directly. Taking control of their own marketing, with all the tools available to them, Indie authors are charging ahead in the bestseller lists.
But “doing it for yourself” can be difficult. The rewards these days can be immense, with Kindle Unlimited earning some authors 6 or 7 figures a year. And there is some major satisfaction for these authors who’ve done it for themselves. However… I’ve seen first-hand the commitment required, and it is their herculean efforts that get these Indie superstars to where they are.
The ideal scenario for an author would be that they write day and night, then hand over their work and see it catapult without all the EXTRA work required. Such as sourcing editors, cover designers, then sending preview copies to ARC teams, scheduling social media posts, creating social media posts, engaging with their readers, setting up Amazon, Bookbub and other ads, AND THEN, also trying to have a personal life, too. It is really hard and these achievements are VERY hard won.
Early in my career I was offered the chance to publish with various publishers and given plenty of advice by people who I can only describe as stiff and overly opinionated, and who would no doubt have butchered out the heart of my work. Which brings me to my point here: indie publishing offers both readers and authors stories of all kinds, with all the details often edited out by traditional publishers left intact. Indie offers freedom on so many levels and it was that freedom I found very hard to give up. So I never have. It means I can publish as many books as I want, when I want, how I want – because there’s nobody else to answer to.
I was reading an interview with a BIG author a while ago, can’t quite remember who now, but I think it was one of two people and I don’t want to perjure either, but they said something along the lines of “I give everything to that book, I say everything I want to in that book, so why would I want to say anything else on social media?” I mean, quite. But that is the way of things, these days anyway lol. Social media is a massive weapon that many of my authors use to absolutely slay.
There will be newbie authors at this event as well as seasoned, but I remember in the beginning, it was book signings that really changed the game for me and gave me that extra push I needed. It made things more real.
Sometimes when I tell my husband the news about our event and the latest developments he looks at me like this can’t be real. I feel that way, too. I’ve kept the emotion at arm’s length and I will do until the day when it will probably pour forth suddenly – when the people actually are in the room and it all becomes real.
We’ve got many people coming from overseas (not just Oz, but the US, Germany, Ireland, Italy and Bangladesh!) and it’s going to be unreal.
My event, along with many other book signings this year, will demonstrate that self-publishing doesn’t just offer the bigger royalty share. It offers a community unlike any other, where gatekeepers do not exist, choice is aplenty, support is unparalleled and CREATIVITY has no bounds.
Get in the mood for Valentine’s with this tale of love and landscapes! Set between London and the wilds of Scotland, this is a stalker/protector romance with lots of twists and turns . . .
BLURB
Lashings of steamy suspense mixed with whodunnit . . .
Travelling the world as part of her job as a fashion buyer, Flora laughs it off at first when she recognises she’s being followed around from place to place. When Caelan Cameron finally approaches, that’s when she realises her estranged gangster father has to be involved somehow.
Ex-SAS with a past to rival her own, Caelan is clever, gorgeous and determined – but can he be trusted? Flora’s mind says one thing, but her heart screams another, and when he takes her to his home up in the remote Scottish Highlands, she finds it very hard to resist him. Surrounded by the most beautiful scenery in the world, she begins to fall madly in love with a man who’s clearly hiding something . . .
The sequel and concluding part Fight for Love coming soon!
EXCERPT
I wanted to ask so many questions but as we turned down some quieter streets and he directed me with the strength of a bulldozer, I got dizzy trying to figure out what we were doing. When we ended up around the back of someone’s shop, down a narrow, short alley, he squeezed my hand and said, “Wait here.”
He backed me into a wooden gate that stood between two brick walls, so I was tucked in and obscured from view. I was moments from burying my hand in my bag and taking out the small handgun I’d taken from Suzie’s safe that morning, when he quickly climbed over the six-foot wall adjacent and walked along it until he then was able to jump to a wall on the other side of the alley—then climb up a drainpipe until he was literally scaling someone’s roof. All the while my heart was in my mouth. Despite his stature, he moved like a cat.
Then he crouched beside a chimney pot and grinned with a smile nothing short of feral. Reaching into his waistband, he brandished the gun from my bag, held it up and pointed it right at me. I doubted he would do such a thing in broad daylight, then I recognised that look in his eye.
He was showing off. That’s all he was doing. Showing off.
I shook my head and walked away.
“Idiot.”
I heard his laughing behind me, even as I got into my car and put the radio on, trying to drown out thoughts of him—and greatly failing at it.
Whatever he was hanging around for, I was going to get to the bottom of it.
Next year, I’m hosting “Authors at the Armouries” which will be one of the biggest UK book signing events – if not the biggest multi-genre author event of 2023.
Over on my event site I’ve been interviewing attending authors so you can find out more about the depth and breadth of talent we will have on offer next year!
It only seems fair however, that I am interviewed, too. So, I asked my very talented content-marketer husband to pose a few questions that he thinks you guys might want the answers to.
So here goes . . .
Enjoy x
Which writers inspired you and does anyone continue to inspire you?
When I was young, I used to visit the library and go home with a stack of how ever many books I was allowed to take out on my one card. The next week, I’d be back for my next stack. It started from there but back then, there was no such thing as a celebrity author or brand name, except for Roald Dahl I suppose. I used to read everything and anything and that has pretty much continued. I would say I’m more Brontë than Austen. I’m more Pratchett than Gaiman. I’m more Lisa Jewell than Jojo Moyes. In fact, I remember reading a Lisa Jewell when she used to write romcoms. I was a teenager and thought they were great. I’ve had a lot of inspirations along the way but because I chew up words like nobody’s business, I don’t worship at any one altar. I’d say however, I have an affinity with the Brontë family. I’m one of four kids, three girls and a boy, too. We grew up between Yorkshire and Lincolnshire, religion played a big part in our lives, and sometimes things were tough. I really understood the sisters’ language, their burning passions. They were the classic introverts who made their way into the literary canon through nothing but imagination and hard work. I think if you’re a writer, with truth at your soul, you can’t help but find something in their work that sticks. If you’ve read my books, occasionally you’ll get a flash of that.
Alongside authors, what else inspires your writing?
Life, of course. I come up with new ideas on a daily basis because life provides all the material you’ll ever need. I’m also one of those people that others will spill everything to. They will tell me their life stories, maybe because I ask the right questions…? My husband always says, how did you get them to tell you all that? I don’t tell him my secret, don’t worry. There can only be one of me or else the world might implode!
People are so interesting and characters are at the centre of everything I do. I might detect a fragment of who someone is and think, wouldn’t it be interesting to write about them? And put a story to the person. I guess the only problem with all these ideas floating around my head and life being so busy – it’s a matter of selecting one story to tell at any one time. Sticking by that through hundreds of pages is a massive feat. Ideas are easy. Committing to writing them… a different ballgame.
Most people who meet me know something is different. I do have a way of reading other human beings instantly. If you have bad energy, I will know it and run the other way. I’m never wrong about that, either. If you’re anxious or unwell or angry, I will pick up on that and tell you. Sometimes people are offended by my directness, but I can’t help it that your closely guarded secret is really rather obvious to me. Sorry! But that ability to unearth truths is what has made me a writer. (And also, in every role I’ve ever held, a leader.)
What has been your greatest achievement as a writer?
There have been many proud moments, including being called one of the best of the British erotic authors. However, I did just write a trilogy of thrillers (pictured) through one of the most turbulent six months of my life – all while laying the foundations for this massive author event, too. Not to be sniffed at.
Are you still learning as a writer?
All the time. If you’re not, you’re not doing it right. The writer I was when I started wouldn’t believe the writer I’ve become.
What are the biggest challenges you face as a writer?
I think I mentioned this above. For me, it’s having a monumental amount of ideas whizzing around my head and sometimes having to force myself to carve out the time and proper headspace to pick just one to stick with. As an ultra-creative, I continually want to try new things and go in different directions. The practicality of that isn’t always possible. I know that my readers have books they prefer to receive from me, but, I have themes and topics that aren’t as popular but which I sometimes need to delve into for my sanity.
How do you put yourself in the mind of a reader when writing?
It’s simply not possible during the writing process. During this part of the journey, you’re a writer. And that’s different to being a reader. As a reader you have the amazing privilege of reading something polished and perfected. You don’t see the deleted scenes or the drafts covered in red pen. You never know about the foolish stuff your favourite character did before it got deleted (or maybe you do!). You never see the stage where the hero or heroine was more like a cardboard cut-out before they were made flesh. You never have to read the mountains and mountains of then, now, just, very, really, etc that eventually get deleted. All those errors though are part and parcel of an author making it to that final piece of work. Writing is the really exciting bursts of “ah-ha” moments and also the really crappy days or weeks of feeling like you’re banging on a brick wall for the ideas to come, when it all started out so well! And it is in those moments you have to remind yourself that every writer started off a reader – so maybe a bit of time spent reading for pleasure might spark your work back to life, and quite often, it does!
Writing is knowing that you might be writing something completely bonkers, but also knowing, maybe this will lead somewhere. That from the mayhem you may pluck out a kernel of absolute gold! And to a certain extent, a writer is completely alone with their work in the beginning, safe and secure – in a beautiful bubble of make believe. So while writing, I’m not imagining anyone is going to read it, I’m solely focused on the story itself. For that wonderful period of time, it’s just the work and you.
It is so very, very rare that a writer starts at chapter one and goes all the way through to the epilogue without encountering major changes along the way. As a writer, ideas might come to you in pieces. Maybe you have the plot, but not the character, or the other way around. I’ve known authors who find it easier to write the final chapters first, then they go back and start at the beginning because they have the stress of that “what am I doing?” bit out of the way. Most writers I know get it all out in stages for sure. You get it down as best you can. A few rewrites later, maybe then you give yourself some distance. It is the final edits when you start to think like a reader… You might then be asking yourself, “How will that be understood? Do I need more there, less here?”
One thing I’ve grown more and more aware of over the years is that readers do like to imagine a lot for themselves! They will skip a lot of over-description (I’m looking at you, Stephen King). Yet when it comes to the characters, you’ll find true readers tend to want to have the absolute full picture of the people they grow to love. So I find myself in the editing process making sure that the characters have become fully 3D.
Do you think that COVID changed our relationship with literature?
Not much, no. Stories are eternal. They have always been and will always be. I think obviously e-books did well during Covid because brick and mortar shops were shut and some of us started reading a lot more during the lockdowns. An e-reader weighs a lot less and you can hold it easily in the bath compared to the 600-page physical version. Escapism has always been a requirement and will continue to be. We take ourselves on a brain vacation while reading a book. It is the easiest way to download yourself into a different world.
How is Authors at the Armouries (AATA) going to be unique to other signings?
The scale of it for a start will be much bigger than what people are used to. I’m passionate about authors of all genres and especially Yorkshire authors so there will be a few more genres than usual, and quite a few local writers. Saying that we’ve got people coming from all four corners of the UK – and others from the US, Europe, Australia and Asia. As an experienced writer and an organiser, I understand what it is people want from both sides of the table.
With my first event last year, which I managed to pull off despite Covid, I found myself kind of crippled by the restrictions. Sort of like trying to keep everything as simple as possible so that it was ultimately achievable within the confines of “anything could still go wrong”. So with AATA (fingers crossed) I am hoping that I can finally take my foot off the brakes and unleash the full shebang.
What can fans and authors expect from AATA?
Over 100 authors to meet, buy books from, and laugh with, for a start. Also, a lot of extras and surprises. The full experience! I have a genuine wish for everyone, from reader to author to volunteers and whoever else tags along, to feel accepted, welcomed and part of something bigger than all of us. At events, you never know who you’re going to meet, what friendships you will forge that might last a lifetime. It really changes the game for authors who’ve never done this sort of thing before. It makes what you’ve accomplished seem so much more real… there will be a lot of emerging stars at this one.
What are you looking forward to most about AATA?
The Bridgerton Ball. Seeing happy, smiling faces. Hearing the unscripted nonsense coming out of authors’ mouths during the talks. Trying to manage my assistants who will be so excited they won’t know whether to laugh or cry. But especially, as the day wears on, I hope that most of the authors will have got into their rhythm and will feel a massive sense of pride in themselves and their work. Signings make it all seem real, even if just for a day.
A new series which adds a fresh perspective to the frightening, alternative S. M. Lynch universe . . .
Leah was wrenched from everything she knew at a young age and turned into a killer. It became that she didn’t know anything else but the day’s toil of hardening her body and her mind.
Her mentor Caleb was the only person she saw and she couldn’t escape him. We only know that at some point they fell in love, but it didn’t quite go according to plan.
The present Leah Feltham is now the toughest assassin in London, a woman in her thirties working alone, existing for the job, nothing else.
Then, something goes wrong.
War is brewing. She knows it.
And she’s about to find her true love, right before it all kicks off . . .
**This series can be read without any previous reading, but for added context, it’s recommended you read the Ruthless Series after reading the Collective Series**
S. M. Lynch Connected Novels Reading Order:
Chimera (Collective 1) Panacea (Collective 2) Exodus (Collective 3) Ruthless Trilogy The Radical (Unity 1) The Informant (Unity 2) The Sentient (Unity 3) The Awoken (New Unity 1) The Rising (New Unity 2)
Author Note
DEAR READER,
My advice to you if you’re reading my work for the very first time is to read this series AFTER reading the Collective Series.
However, you can also read Ruthless without any previous reading, being that it is a story that can stand alone and makes sense within itself. Leah is the narrator, taking you on her journey, and you can follow her adventure without any previous reading whatsoever.
My point is however, all of the novels in the S. M. Lynch universe are interconnected. Therefore, they are designed to be read in chronological order… or you get some spoilers. Chronologically, you should begin with the Collective Series, then read the Ruthless Series, UNITY and then, finally, New Unity. While Ruthless could be read as a sort of prequel to the Collective in terms of ideas/timeline, it does contain spoilers for the Collective Series which is why I advise to go this way. But anyway… it is up to you! I am one of those strange people who started with The Two Towers and still ended up enjoying the entire LOTR Trilogy. So sue me!
Now, a word of warning about books in this universe:
Firstly, don’t assume anything (and I mean anything) is what it seems.
Secondly, there are elements in these books BEYOND the thriller genre. I dare to venture into sci-fi, mind-bending plots… and well, more besides.
Our 4th author interview! All of these authors are attending “Authors at the Armouries” next year! Over 100 of your favourite writers to meet and purchase signed books from! Read on . . .
Sarah Michelle Lynch 